April 15, 2008
The EU-is-good-for-you campaign
The idea: Once a month the EU puts an advertisement in a high-circulatuion print medium in all member states(or alternatively some), headed”Europe is good for you”.
Example contents:Energy monopolies must be broken-your costs will be reduced;strict pollution limits are good for your health; speed limits are good for you-more EU citizens will survive.
The argument: EU institutions provide tons of information material but most EU citizens do not ask for it.. So the EU must come to the citizens with plain and useful information